inkognito

Inkognito was a project for a tattoo brand. When coming up with the name for this tattoo parlor, I was brainstorming clever names that would incorporate with what the brand is about, and I ended up with Inkognito. When exploring different names I wanted to find words that relates back to tattoos . The word that really stuck to me was incognito and I wanted to do a play on word with it and that’s when I thought of ink, so I put those two together because sometimes when people wanna get inked up they wanna be low-key about it or have a tattoo that’s subtle.

When brainstorming ideas for inkognito, i was aiming for something simple and clean. While exploring many different ideas i first started trying out many different fonts whether its sans-serif, serif, all capitalize or all lowercase. The font i went with was something that looked minimal and sharp, while modifying the final font i chose i came with many different ideas such as sharpening the K like a tattoo needle with an ink dripping down but that didn’t really looked clean so i decided to just keep the K as is which stood out more then how it was before.

While working on the business card i had different variations of colors, textures , backgrounds, shapes and illustrations, each concept was focusing on that grunge underground feeling wanted to set for the target audience i want to reach. I had many draft such as a red in the front and a the inside of a coffin for all the information, but that didn’t work out so i went back to the drawing board to come up with a simpler design that would still capture the same feeling i was aiming for. The final concept I went with is simple black and white color with a texture that captures that grunge feeling of when your in a tattoo parlor that i was aiming for.