cArs & coffee

Cars & Coffee is a very popular tradition for people who are into cars, as seen on the poster its a casual gathering where car enthusiasts gather to showcase their vehicles and appreciate other peoples car. When i am not designing for a school project and a client base project you will see me at one of these events. When i heard that one of these events is happening near my city i was quick to grab a camera and go to the event.

As mentioned before going to this event i was quick to grab a camera and take a couple of shots. These our the shots i took that’s on the poster of Cars & Coffee. While taking many different shots, I was trying out many different angles and these were my favourite photos to include into the poster.

While thinking of ideas of making a poster for this event, I wanted to make a poster that fits the vibes of a car enthusiasts and that consist of a grunge vibe, a street style aesthetic and a racing aesthetic. When coming up with ideas on how to incorporate something grunge into my poster I was thinking of making the photographs itself and turn it into a grunge feel, I did that by using the threshold tool to have that effect with the feeling i was going for. When aiming for that street aesthetic I was thinking about elements i can add to my poster and doing that i added some Y2K elements such as the star and i also added a racing element into to aim for that racing aesthetic aswell, I also included some Japanese lettering which translate “Cars and Coffee” because car meets and gatherings like this is very popular in Japan.

For my color palettes I went for a blue color because its a colour that is very popular car color and has a strong historical link to car racing (example Subaru Rally’s has a lot of blue cars), this color resonates well with the car scene. I chose a beige color as the background because it contrast with the blue that was chosen, the beige makes the blue text easy to read but it also grabs your attention immediately.